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Tolerant Ad for the Euro 2016 by McDonald’s

2016, euro, Other, tolerant

The famous American brand McDonald’s launched a new ad as part of their campaign for the Euro 2016, which was carried out by BETC. Supporters of the several teams appear with scarves that are divided in two parts: France and Poland, Croatia and Spain or Sweden and Italy, for example. A good marketing operation combined to a message of respect that seems more topical than ever.